![]() It’s also a proxy for how much value consumers see in your app. Stickiness Stickiness is a measure of how likely users are to return to your app. MAU is typically measured over the trailing 30 days or for a previous month. DAU is the total number of unique users per day, sometimes averaged over one month. ![]() Whether they visit once or one hundred times, they’ll still count as one active user. By tracking active users, you are counting only unique individuals and ignoring their total number of sessions. This gives product teams a barometer for how useful the app actually is, not just how many people were initially attracted to it. To avoid overcounting, track your active users by day or by month. The top 13 mobile app analytics metrics:ĭaily active users (DAU) and monthly active users (MAU) Tracking your total downloads is a good start but according to Inc, it can be highly misleading because 80 to 90 percent of those who download an app never return. While there are a world of metrics that you can track, it’s best to focus on those 4 to 5 key performance indicators (KPIs) which align most closely with your app’s goals. This allows app creators to ask questions, explore hypotheses, and make better product and marketing decisions. This software captures data whenever users take actions such as logins or purchases and summarizes everything on a dashboard. ![]() To track your mobile app’s metrics, use an app analytics platform. With app metrics, companies can see these issues and take action. These top-level indicators can conceal the fact that the app may be hemorrhaging money or users faster than it attracts them. Companies that lack precise metrics are forced to rely on broad indicators such as total revenue or total downloads. Mobile app metrics are critical because, without them, companies can’t tell whether their apps are succeeding or failing. Why do mobile app analytics metrics matter?
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